Brad Ritti

Brad Ritti is the Founder and CEO of Innovated Studios, with over 25 years of experience in the themed entertainment industry. Before founding Innovated Studios in 2018, Brad spent 16+ years at Universal Orlando Resort, rising to Assistant Director of Technical Entertainment. His historical park experience included leadership and coordination across attractions, live shows, and specialist effects delivered within Universal's operating and safety frameworks. Today, he leads Innovated Studios' creative and technical production work for immersive experiences, custom fabrication, and interactive technology. Brad is a Forbes Business Council member and Rolling Stone Culture Council contributor, sharing thought leadership on experiential entertainment and emerging technology.